The importance of scoring in online lead generation

March 6, 2008 at 10:24 am Arun Krishnan Leave a comment

An insightful post on the hows and whys of lead scoring. Lead scoring is good for ROI. It also prevents needless arguments between marketing and sales (only the sales ready leads go to the sales team) and is good for blood pressure.

We have covered lead scoring in this blog before and to this article, I say ditto.

Entry filed under: Best Practices, Lead Generation. Tags: .

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