Behavioral targeting
March 6, 2008 at 10:15 am Arun Krishnan 1 comment
One doesn’t have to read the classic Phillip Dick short story The Minority Report to feel down about behavioral targeting. It’s a charged issue in the online advertising industry today.
As has been covered in this blog and referenced in this interview with Brad Powers, CEO Active Response, behavioral targeting has to provide a beneficial user experience (like the kind we experience at Amazon.com or Netflix.com).
That ultimately, will drive its adoption. Not the industry convincing itself that consumers opt-in for everything, and hence it is all right to target them in any manner possible. We all know that in the online world the term opt-in has been abused more often than the Geneva Convention.
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johnnypeepers | March 6, 2008 at 10:29 am
I opt out of targeted advertising and predatory marketers. I always fill out store loyalty cards with false information, send back direct mail ads with a message that recipient is no longer at address, and pay for everything in cash.