Moving towards the CPL Paradigm
February 20, 2008 at 12:08 pm Arun Krishnan 1 comment
VideoEgg has launched a new per engagement pricing for an AdFrame ad unit. Advertisers will pay for “engagements” such as rollovers, as opposed to mere impressions. The new ad units will appear on VideoEgg’s network that includes social networking sites such as Facebook.
There will undoubtedly be many more announcements about companies innovating to deliver greater value for advertisers. Just because you have impressions doesn’t mean that you are creating an impression.
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1. Google launches AdSense for Video « Clicked-through to online lead generation | February 21, 2008 at 1:00 pm
[...] 21, 2008 · No Comments Just yesterday, we said that the number of announcements by companies monetizing existing display formats for advertisers [...]