We don’t need no education…apparently we do
February 1, 2008 at 5:21 pm Arun Krishnan 1 comment
According to TNS Media Intelligence, Lendingtree.com and e-trade.com are the top two advertisers in the online adverting arena. Coming in at number 3 is the University of Phoenix online, which spent a staggering $10.5 million in June 2007. When you think about the world in its entirety filled with banks, automotive companies and consumer goods, that’s a pretty remarkable statistic.
If online lead generation has evolved a world of its own, then online lead generation education has come into being as a large satellite, nearly as big as the mother planet – at least in the metaphorical realm of being.
The online education lead generation market is highly evolved, even more so than the traditional co-registration market. However, the pain points of the online education lead generation market are not profoundly different from the overall lead generation industry segment.
Even though there has been a tightening of standards, quality of leads remains an issue. Driving factors behind the low quality of leads include the familiar and dubious incentive based marketing techniques and the overall lack of transparency.
What would be truly encouraging is for the online lead generation market to further innovation and address these issues by deploying more transparent campaigns and by expanding its presence to cover more mainstream venues (such as iVillage.com to address the demand for online education services among women).
That would enable it to remain true to the spirit of the 4Rs – Reading, Riting, Rithmetic and ROI.
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Terrence Thomas | February 19, 2008 at 9:58 pm
Team Clickedthrough-
eLearners.com actually has transparent campaigns on mainstream venues above and beyond a cobrand.
Here is our microsite on Oprah.com
http://www.oprah.com/ads/elearners/elearners_main.jhtml
But I need your help, we launched a PR campaign called ProjectWorkingMom, where we are giving away over $2million in scholarships to working mothers. We have received moderate press for the effort, but we believe that there is so much more that needs to be done as far as awareness is concerned.
Here is the site:
http://www.projectworkingmom.com
Here is another mainstream venue that has mentioned ProjectWorkingMom
http://www.nydailynews.com/money/2008/02/11/2008-02-11_working_moms_get_help_going_back_to_scho.html
I like the great work you are doing, by the way. Keep it up.