Consorte launches Hispanic lead generation market
September 20, 2007 at 2:56 pm Arun Krishnan Leave a comment
Even in a knowledgeable era supposedly tuned in to finer points of market research, marketers fail to recognize the immense diversity of the Hispanic market. There are language factors (not all Hispanics speak just Spanish), cultural factors (not all Hispanics are from Spain and Mexico) and not all Hispanics are alike (they have Gen Xers and Gen Yers too).
Consorte has launched a new advertising lead generation and media network focused on marketing the complex Hispanic market. For more on this story, click here.
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