The IAB Lead Generation Guidelines
September 12, 2007
Zephrin Lasker, CEO, Pontiflex sees the IAB as the John Wayne of the lead generation market, trying to bring order and propriety to a largely chaotic space.
The IAB’s best practices for lead generation deal with important issues such as data transfer methods, field naming conventions and data security. These are not the usual boring guidelines documents so commonly put out by industry associations. These guidelines are chock full of important steps that lead generation marketers can take today to drive revenue and efficiencies in lead generation marketing. It’s important that the entire lead generation industry pays attention to this important document.
To read Mr. Lasker’s article, click here. The IAB’s best practices document can be viewed here.
Read on. And Giddyup.
Entry Filed under: Best Practices, Lead Generation. .
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