There has been a ton of press coverage about Facebook Home in recent days.
In a similar development of a company making a phone around social features, Nokia released the Asha 210 – the first phone to have a dedicated WhatsApp button. 
To quote, Timo Toikkanen, EVP of Mobile Phones at Nokia, said: “It has been designed to allow people to easily update their social networks, stay in touch with friends and share user created content.”… continue »

The IAB reported yesterday that digital advertising spend in 2012 reached a record high of $36.6 billion in 2012. 
Our CEO Geoff Grauer was interviewed in Adotas about the report. Here’s what he (and other leaders in the digital ad space had to say). … continue »

It’s spring time. Time to do a little cleaning. Homes. Desks. Brand names. 
Our monetization solution for app developers was called AppLeads. Our self-serve platform for small businesses is called AdLeads. That’s two brand names for what is essentially the same platform.… continue »

At Pontiflex, we always welcome innovations that help marketers increase the ROI from their campaigns. 
Facebook released new updates to its Ad Manager – enabling marketers to get a better read on campaign ROI. 
To quote from an article in Mediapost, “The Ads Manager will then display the actions — such as Page Likes — that an advertiser cares most about more prominently in their campaign summary page and calculate the cost per Page Like for their ads.… continue »

The last two days have seen two big players make important announcements.
1. The first is the launch of Google’s Full Value of Mobile that allows businesses to tie in their advertising efforts to sales. Needless to say, most small businesses that have signed up for AdLeads have done so because of the increased ROI available by being able to pay for signups — and not wasted clicks or impressions.… continue »

What’s the solution to the mobile monetization conundrum? 
Relevant advertising might well be one solution.
Inside Mobile Apps carried a story on how GeoQpons CEO Sunit Lohtia is making CPMs in excess of $10 by serving relevant advertising.… continue »

Is Facebook an effective marketing tool for small businesses? 15 million small businesses seem to think so. According to an article in Mediapost, over 15MM businesses are using Facebook to market their businesses. 
However, given that the average Facebook page post is is only viewed by 17% of the fan base, getting your businesses to be noticed on Facebook can be a challenge   
At Pontiflex, we’ve seen a rapid uptick in businesses using Social FollowUp.to increase both the reach and frequency of their social content.… continue »

Heather Huhman, career and workplace expert, names the 10 Hottest Startups in New York in the Huffington Post. 
Pontiflex is one of the ten companies named. Check it out. … continue »

The mobile industry is growing at a rapid speed. A reflection of that was easily felt at the Mobile World Congress conference at Barcelona this year. Some of the recurring themes at MWC 2013 are easily overlooked concepts that are also the founding pillars at Pontiflex.… continue »

With the shipments of smartphones outpacing that of laptops, your customers and prospects are spending most of their time on mobile devices. But just how can you use mobile advertising to connect with new people, drive awareness and generate revenue?… continue »