New Year Resolutions: 3 Marketing Tips for SMBs

This is a great time to reflect upon last year’s achievements and create a plan to achieve even more results in the year to come. Here are three marketing tips that will help you get your business ahead of the game for 2014.… continue »

Starting My Career in Software Development at Pontiflex

I’ll never forget the first time I tried to code. It was about 18 months ago at this point, and I was working through some javascript courses on Codecademy. Like dozens of other startup employees, working in the technology space had really romanticized programming.… continue »

Another Way to Reach Dumbo

A while back I posted about the East River Ferry and what a great new way that was to reach the Pontiflex offices in Dumbo from Manhattan.  That still works and I still recommend it heartily.  But, a new player has entered the alternative transportation game: Citibike!  So, now for all you thinking about joining the booming new tech metropolis or for your new “I make it like your grandma did” business you should feel comfortable that getting to and from here has gotten even easier.… continue »

Amazon Prime Air Drones

This past Sunday, Jeff Bezos, Amazon CEO and founder, appeared on “60 Minutes” to show Charlie Rose some pretty cool tech currently in R&D at Amazon. Drones! With Prime Air, customers will receive packages via “octocopters” as quickly as 30 minutes after buying.… continue »

Nokia Unveils WhatsApp Phone

There has been a ton of press coverage about Facebook Home in recent days.
In a similar development of a company making a phone around social features, Nokia released the Asha 210 – the first phone to have a dedicated WhatsApp button. 
To quote, Timo Toikkanen, EVP of Mobile Phones at Nokia, said: “It has been designed to allow people to easily update their social networks, stay in touch with friends and share user created content.”… continue »

Record Digital Advertising Spend for 2012

The IAB reported yesterday that digital advertising spend in 2012 reached a record high of $36.6 billion in 2012. 
Our CEO Geoff Grauer was interviewed in Adotas about the report. Here’s what he (and other leaders in the digital ad space had to say). … continue »

Pontiflex AppLeads is now AdLeads for Developers

It’s spring time. Time to do a little cleaning. Homes. Desks. Brand names. 
Our monetization solution for app developers was called AppLeads. Our self-serve platform for small businesses is called AdLeads. That’s two brand names for what is essentially the same platform.… continue »

Facebook Highlights Ad Performance In Ads Manager Tool

At Pontiflex, we always welcome innovations that help marketers increase the ROI from their campaigns. 
Facebook released new updates to its Ad Manager – enabling marketers to get a better read on campaign ROI. 
To quote from an article in Mediapost, “The Ads Manager will then display the actions — such as Page Likes — that an advertiser cares most about more prominently in their campaign summary page and calculate the cost per Page Like for their ads.… continue »

Google Mobile ROI and FBX: Two Notable Industry Announcements

The last two days have seen two big players make important announcements.
1. The first is the launch of Google’s Full Value of Mobile that allows businesses to tie in their advertising efforts to sales. Needless to say, most small businesses that have signed up for AdLeads have done so because of the increased ROI available by being able to pay for signups — and not wasted clicks or impressions.… continue »

Mobile Coupon Apps Making in Excess of $10

What’s the solution to the mobile monetization conundrum? 
Relevant advertising might well be one solution.
Inside Mobile Apps carried a story on how GeoQpons CEO Sunit Lohtia is making CPMs in excess of $10 by serving relevant advertising.… continue »